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CSUSM professor helping water officials understand conservation psychology

Posted by: Maven on August 31, 2009 at 12:39 pm

From the North County Times:

“Faced with a growing need for water conservation, officials from a North County water agency have turned to a Cal State San Marcos professor to help figure out what motivates people to scale back their consumption.

Dr. P. Wesley Schultz, a social psychologist at CSUSM since 1997, has teamed with the Olivenhain Water District for a pilot program that kicked off earlier this month.

Seventy-five families are participating in the monthlong study designed to find out whether receiving real-time feedback about their water use causes people to cut back. The program uses a new type of water-use tracking device, the Internet and a special computer application to tell participants how much water they’re using throughout the day.

Schultz said last week that a third of the participating households have the devices; the other 50 families are the control group. …”

Read more from the North County Times by clicking here.

August 31, 2009 · Filed Under Conservation

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