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New flood awareness campaign set to launch

Posted by: Maven on November 12, 2009 at 12:43 pm

From the Silicon Valley Mercury News, this commentary by Richard Santos, District 3 Representative, Santa Clara Valley Water District:

“As a lifelong resident of Alviso, I know firsthand the devastation that can result from flooding. That is why I am pleased to announce that this November the Santa Clara Valley Water District will be launching a flood awareness campaign. While the water district has had campaigns in years past, this one will be different.

To bring a fresh approach to raising flood awareness in the county, the district has chosen an iconic character to be the campaign’s spokesperson, or should I say a spokeschicken. That’s right, “Chicken Little” is back and this time he brought his umbrella.

Now known as Charles, the once panicky bird is a little wiser and more mature. He knows that the Santa Clara Valley Water District is working to help prevent flood damage by repairing creek banks, removing sediment and restoring levees. And so long as you follow the flood safety tips, there’s no reason to panic during flood season.

The campaign will feature radio and web ads as well as a new feature, SMS messaging, which will allow county residents to receive flood alerts via text message. The water district’s school education program will also bring the campaign into classrooms. Since the audience is diverse, the media mix will include Spanish, Chinese and Vietnamese language ads. …”

Read the rest of Richard Santos’ commentary by clicking here.

November 12, 2009 · Filed Under Bay Area, Flood Control/Stormwater

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