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Bottled water sales dry up; industry asks ‘why?’ Consumer backlash begins to bite, but recession also likely to blame

Posted by: Aqua Blog Maven on December 20, 2009 at 8:01 am

bottled water trashFrom MSNBC:

“Heather Lewis was wracked with guilt when she realized she was addicted to the bottle. Bottled water, that is.

At her worst, she said she went through five plastic bottles of water a day nearly every day for two years. “It was appalling,” said Lewis, an architect from Louisville, Colo. “I felt like Aquafina’s trained monkey.”

But one day in January, as she gazed at the piles of plastic in her recycling bin, she decided to quit. “It was a cumulative sense of responsibility that made me do it,” Lewis said.

Lewis is part of a bigger backlash against bottled water happening across the nation, and after decades of growth, the $11 billion industry is stuttering. … “

Read more from MSNBC by clicking here.

December 20, 2009 · Filed Under Bottled water

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