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Vineyard breakthrough wins water start-up prize

Posted by: Maven on March 8, 2010 at 8:30 am

From Reuters News:

“A Web application that alerts wine grape farmers when their vines are thirsty has won first place in a competition to spur entrepreneurs in the investment-starved water sector, organizers said on Monday.

Fruition Sciences, which operates in both California and France, came first among 50 teams in Imagine H2O’s global competition aimed at building a “Silicon Valley” for water.

Water is a $500 billion business worldwide, but draws a mere 0.5 to 1.0 percent of venture capital and only a handful of investments per year despite growing demand for solutions to widespread water shortages.

The prize rewards the business plans with the greatest promise of breakthroughs in the efficient use and supply of water, and Fruition was able to show significant water savings for nine California grape growers that used the monitor. … “

Continue reading this article from Reuters News by clicking here.

March 8, 2010 · Filed Under Northern California

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