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A better vintage of tap water: An array of water filters for your home

Posted by: Maven on March 10, 2010 at 5:38 am

From the Wall Street Journal:

“The war for your tap—and shower, ice maker and water bottle—is on. Manufacturers are pitching a bevy of new products that filter water in the home promising to deliver everything from safer sipping and bathing, to more youthful skin.

With concerns mounting about tap-water purity, there are a slew of new products on the market. About the House columnist Wendy Bounds samples filters for faucets, showers, water bottles and pitchers – and even enlists the help of some thirsty friends to determine which filtered pitcher emerges as the winner of a taste-test.

Shower filters touting “softer skin & hair in 1 week” are now the biggest seller for Fort Worth, Texas-based Sun Water Systems Inc.’s Aquasana brand. Wellness Enterprises LLC, Gainesville, Fla., launched last summer a portable water bottle with a filter built into the straw that claims to remove chlorine and lead, among other things. And Atmospheric Water Systems Inc. of San Luis Obispo, Calif., recently introduced a $1,595 dehumidifier/purification unit that bypasses water pipes altogether, pulling moisture from the air and sending it through a multi-step filtration process to produce drinking water.

The economic downturn has whetted consumers’ appetite for tap water. The average per capita consumption of bottled water slipped an estimated 3.5% last year from 2008, according to Beverage Marketing Corp. “What turned the tide for us was the huge negative PR effort behind bottled water from a green standpoint, and then the economy hit the skids and people were looking for a way to save money,” says Doug Kellam, chief executive of Zero Technologies LLC. His company makes a pitcher that promises to remove 100% of detectable dissolved solids (minerals, salts, metals) and comes with a meter to prove it. … “

Continue reading this article from the Wall Street Journal by clicking here.

March 10, 2010 · Filed Under Drinking Water & Bottled Water

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