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	<title>Comments on: Starting today, the Economist debates water: &#8220;The Value of H20&#8243;</title>
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	<description>The California Water News blog!</description>
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		<title>By: Ron Merckling</title>
		<link>http://aquafornia.com/archives/4911/comment-page-1#comment-2715</link>
		<dc:creator>Ron Merckling</dc:creator>
		<pubDate>Tue, 30 Sep 2008 22:28:49 +0000</pubDate>
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		<description>Today&#039;s water markets are based on cultural and legal issues set in the past. This is not a static process but an involving one that is now meeting a new milestone in many places throughout the world due to the fixed supply of this commodity.  The growing taxation on water supply from population growth, environmental impacts and urban and agricultural development have created a need to reevaluate our relationship with this commodity and how we plan to manage it into the future given these new constraints. In the Western United States, water costs are primarily increasing due to a reevaluation of the value of environmental issues that were not valued as highly in the past. With continued population growth perdicted in this region, this will dictate how to manage water markets in the future. 

When scarity occurs during drought conditions, water pricing alone is limited on how effective it can be in managing its distribution. Safety and health water uses for most people will trump agricultural and industry usage. However, proper planning can avoid these dire situations that can cause severe long-term economic ramifications. That means water rates must assume all of the potential future cost for each customer category and how to properly price the distribution of water during normal market conditions. Water rates need to include the total present and future cost for implementing water efficiencies that will help prevent future water crisis from ever occuring. 

Local communities relying on a local water supply realize that economic uses, residential uses and environmental uses are all tied together. Creating a sudden change in pricing structure or tipping the balance in favor of any category can have significant ramifications on the vitality of that community and needs to be carefully evaluated. The community must be fully engaged in a discussion that evaluates historical issues as well as new demands on water supply prior to developing a management and pricing plan for that water. How we price water is not an academic exercise. The economy (employment and home values), recreation and the environment all can be signicantly impacted by sudden changes in how we price water.</description>
		<content:encoded><![CDATA[<p>Today&#8217;s water markets are based on cultural and legal issues set in the past. This is not a static process but an involving one that is now meeting a new milestone in many places throughout the world due to the fixed supply of this commodity.  The growing taxation on water supply from population growth, environmental impacts and urban and agricultural development have created a need to reevaluate our relationship with this commodity and how we plan to manage it into the future given these new constraints. In the Western United States, water costs are primarily increasing due to a reevaluation of the value of environmental issues that were not valued as highly in the past. With continued population growth perdicted in this region, this will dictate how to manage water markets in the future. </p>
<p>When scarity occurs during drought conditions, water pricing alone is limited on how effective it can be in managing its distribution. Safety and health water uses for most people will trump agricultural and industry usage. However, proper planning can avoid these dire situations that can cause severe long-term economic ramifications. That means water rates must assume all of the potential future cost for each customer category and how to properly price the distribution of water during normal market conditions. Water rates need to include the total present and future cost for implementing water efficiencies that will help prevent future water crisis from ever occuring. </p>
<p>Local communities relying on a local water supply realize that economic uses, residential uses and environmental uses are all tied together. Creating a sudden change in pricing structure or tipping the balance in favor of any category can have significant ramifications on the vitality of that community and needs to be carefully evaluated. The community must be fully engaged in a discussion that evaluates historical issues as well as new demands on water supply prior to developing a management and pricing plan for that water. How we price water is not an academic exercise. The economy (employment and home values), recreation and the environment all can be signicantly impacted by sudden changes in how we price water.</p>
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