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Use `carrot’ for water conservation, says editorial

Posted by: Aqua Blog Maven on October 1, 2008 at 7:43 am

From the Pasadena Star News, this editorial:

ALL Pasadenans - and much of the San Gabriel Valley - have seen those clever ads, in the papers, on our Web site and on bus stops around town - aimed at goading citizens into conserving water during the current version of California’s permanent drought. You know the ones - the mock mug shots of Tap-On Tina, Busted-Sprinkler Bruno and Light-Load Loretta.

Their criminal offenses? Running the faucet while brushing their teeth, dumping 500 gallons a month because they put off fixing the garden pipe, throwing one pair of jeans in the wash when it might use 50 gallons to do so.

Yes, wasting water is a serious offense, and many of us get the picture - we’ll go straight, come clean, realize the error of our ways.

Problem is, as the Pasadena City Council lectured Water & Power Department managers, that during the current conservation campaign, city water usage has actually gone up 3 percent.

And if that’s a crime, which it figuratively is, the council laid into plans to make it literally one.

Something’s gone badly wrong if we had come to the point at which the city’s public utility was considering severe penalties for the little guys among the city’s water users - the households - when the big tappers keep spraying a gusher out of their spigots.

Read more of this editorial from the Pasadena Star News by clicking here.

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