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Sprinkling the message of water conservation: Don’t celebrate World Water Day, do something about it

Posted by: Aqua Blog Maven on March 20, 2009 at 7:36 am

From MarketWatch, this commentary by Thomas Kostigen:

Sunday is World Water Day. It shouldn’t be celebrated, it should be a reminder of concern for the biggest environmental crisis facing the planet today: water shortage.

Individuals and businesses need to understand the water crisis facing us — and take action to help stem it. By 2025, two-thirds of the world will face severe water shortages, including a majority of U.S. states.
Businesses already are taking steps to shore up supplies and cultivate awareness. The Global Water Challenge comprises major multinational businesses and nonprofit organizations that work together to create water “fairness.” Coca-Cola Co. just last week committed $30 million to support clean water projects across Africa.

Corporations are beginning to realize there soon won’t be enough water to go around. The five largest beverage companies, for example, use as much water as the entire world’s population. Nestle SA’s chairman last year admitted there won’t be enough water to produce all the food we need.

The water crisis spills into business risk.

Read more of this commentary by clicking here.

March 20, 2009 · Filed Under International Water Issues

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