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Metropolitan Water District calls for conservation; begins ad campaign

Posted by: Aqua Blog Maven on May 30, 2007 at 8:36 am

The Aqua Blog Maven is impressed! It seems Southern California is starting to catch up with the rest of the state and is paying attention to the water supply situation here in Southern California!

This, from the North County Times:

With Southern California rainfall at one of its lowest levels in a century, the agency supplying water to most of the region is calling on consumers to reduce their consumption and has started a radio advertising campaign to get the word out, officials with Metropolitan Water District said Friday. The “Let’s Save” campaign will reach radio listeners across the region starting Monday. It encourages consumers to save water inside and outside the home by doing such things as shortening shower times and reducing the amount of water used in the yard.

Water district officials issued a news release Friday that states that they plan to meet consumer demands for water this summer despite the dry conditions in Southern California. “However, we understand that every drop of water saved this summer is a drop of water that can be stored for next year and beyond,” Metropolitan board Chairman Timothy F. Brick stated in the news release.

To meet demand this year, the agency will have to dip into its reserves to the tune of 500,000 acre feet, Metropolitan Water District officials said. An acre-foot of water is equal to 326,000 gallons, or enough water to supply the household needs of two families for one year.

For the full text of the article from the North County Times, click here.

May 30, 2007 · Filed Under Conservation

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