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California launches water-saving campaign

Posted by: Maven on April 22, 2009 at 8:47 am

From the Sacramento Bee:

Hoping Californians can save water like they did energy, the state on Tuesday launched a conservation campaign to nudge all residents to take simple steps to help each other through the drought.

Dubbed “Save Our Water,” the program is modeled after the highly successful “Flex Your Power” campaign that helped California in the energy crisis of 2001. It includes a new Web site at www.saveourh2o.org, billboards and media advertising.

It even features a celebrity spokesman: former Giants manager Dusty Baker, a native Californian and outdoorsman. “The more we can save, the more we’re helping our economy and the environment,” said Mike Chrisman, secretary of the state’s Natural Resources Agency.

The program is a partnership between the state Department of Water Resources and the Association of California Water Agencies, which represents 450 urban and agriculture water agencies that account for 90 percent of water deliveries.

Read more from the Sacramento Bee by clicking here. Brief story from the San Francisco Chronicle by clicking here.

In other words, except for Matt Weiser, the press responds with a big yawn…. Dan Bacher, however, does not, so read on…..

April 22, 2009 · Filed Under Conservation

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