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Water risks ripple through the beverage industry

Posted by: Maven on June 16, 2009 at 8:12 am

From Reuters News:

At New York’s Del Posto, diners can share a $130 entree of wild branzino fish with roasted fennel and peperonata concentrato and a $3,600 bottle of Dom Perignon. They cannot share a bottle of Perrier or San Pellegrino water.

The Italian restaurant backed by celebrities Mario Batali and Joseph Bastianich is one of several shunning bottled water, along with the city of San Francisco and New York state.

“The argument for local water is compelling and obvious,” said Bastianich, who is phasing out bottled water across his restaurant empire, which stretches to Los Angeles. “It’s about transportation, packaging, the absurdity of moving water all over the world,” he said.

As environmental worries cut into sales from traditionally lucrative bottled water, beverage companies such as Coca-Cola (KO.N), PepsiCo (PEP.N), Nestle (NESN.VX) and SABMiller (SAB.L) are becoming more attuned to the risks of negative consumer environmental perceptions. Water is becoming scarcer, raising a fear that so-far manageable price increases could spike and leading drink companies to take action to maintain access to water and fight their image as water hogs.

Read the full text of this article from Reuters News by clicking here. For a related Factbox story on steps beverage companies are taking to lessen their water footprint, click here.

June 16, 2009 · Filed Under Drinking Water & Bottled Water, General Water Issues

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